Baseball, TIVO and the eTrade baby

BIG baseball game tonight, if you just beamed in from another planet.

Unfortunately, it's the same time as Henry's Sunday Night Park & Rec League Flag Football Game. Oh boy. TIVO time! If you don't have a TIVO (or other digital video recorder), go get one. I'll wait. It will change your relationship to TV completely.

The advertising community was slow to grasp how TIVO and the like will soon wipe out the current broadcast advertising paradigm, built on :30 spots priced by ratings and daypart. They're beginning to get it now, but no one has an effective alternative. We still buy airtime based on the Nielsen books, hoping that our creative is so compelling, people won't fast forward through it.  Right. The only spot I slow down the fast-forward button to watch is the baby and Blackberry eTrade commercial. I could watch that repeatedly. And any beer spot with a dog, pretty much. And my stuff, of course. I don't have anything running right now, but stay tuned...

So, nobody text me about the game tonight, please. I'll stand far away from any dad with a cellphone, to avoid possible score updates. Then I'll come home, assume the playoff position, and watch the inevitable Bosox victory. Yes!